September 27，Our school held an academic lecture on "Design and Research Trends of bet365 live casino Entrepreneurship Teaching Content with Specialization and Integration" at the School of Innovation and Entrepreneurship。This lecture is delivered by Professor Gu Ying from the School of Economics and Management of Northwest University，Deputy Secretary of the School Party Committee、Vice Principal、Dean Zhang Heng of the School of Innovation and Entrepreneurship attended the lecture and delivered a speech，Some teacher representatives and all teachers from the School of Innovation and Entrepreneurship attended the lecture。
Professor Gu Ying draws from her own experience in bet365 live casino entrepreneurship teaching and research、Enterprise organizational change、Combining competition and education、Explain five aspects including technology leading industry, driving entrepreneurship and digital and intelligent transformation。He first shared his valuable experience in innovation and entrepreneurship course design and teaching practice，Also mentioned，Innovation and entrepreneurship courses should focus on “stimulating interest、Develop ability、Building a basic content framework with three core goals of “guiding practice”，At the same time, through the flexible use of online platforms，Adoption case analysis、Simulating actual combat、Interactive discussions and other methods，Stimulate students’ innovative thinking and practical abilities，Effectively improve teaching effectiveness，Realize instant updating of teaching content and diversification of teaching methods。
Subsequently，Professor Gu Ying deeply discussed the teaching and research of bet365 live casino entrepreneurship and innovation in the context of corporate organizational changes，and emphasis，Entrepreneurship is not just the innovation of business models，It is a profound change in organizational momentum and governance mechanism。The part where technology leads the industry to drive entrepreneurship，Professor Gu Ying passed the high-speed rail、Successful cases in many fields such as new energy，Discuss around China’s industrial competitive advantages and independent innovation of core technologies。simultaneously，He also introduced in detail the booming development of China's AI chip manufacturing and application companies，Especially AMEC、The outstanding performance of companies such as Lianyun Technology in the international market。final，Professor Gu Ying explains the strategic direction and policy support at the national level，And elaborated on the necessity of enterprise digital transformation、Strategic thinking and implementation path。
Zhang Heng gave a concluding speech。He first expressed his sincere gratitude to Professor Gu Ying for coming，and expresses，This lecture is rich in content、Insightful，Not only provided the participating teachers with the latest theoretical and practical guidance on bet365 live casino entrepreneurship and innovation education，It also inspired everyone’s unlimited imagination and enthusiasm for exploration in the field of future innovation and entrepreneurship。Subsequently，Zhang Heng briefly introduced the development history of the School of Innovation and Entrepreneurship to Professor Gu Ying、Professional characteristics and various achievements achieved in recent years，And affectionate message to the on-site teachers，Hope to take this lecture as an opportunity，Continue to adhere to the original intention of education，Continuously improve your teaching level and professionalism，Actively explore teaching reform、Innovative teaching methods，Inject new vitality into the development of the college，Work hard to cultivate more outstanding talents with innovative spirit and practical ability。final，Zhang Heng said，The college will continue to uphold "innovation" in the future、Entrepreneurship、The concept of “creation”，Continuously strengthen the connotation construction，Improving the quality of education and teaching，Provide students with better educational resources and innovation and entrepreneurship platforms，To cultivate more high-quality innovative and entrepreneurial talents，Make greater contributions to promoting local economic and social development。
After the bet365 live casino，Professor Gu Ying had in-depth exchanges and discussions with the participating teachers。
Gu Ying，Professor, School of Economics and Management, Northwest University、Doctor、PhD supervisor，Member of the Steering Committee for Innovation and bet365 live casino Education in Higher Education Institutions of the Ministry of Education，Deputy Chairman of Shaanxi Provincial Higher Education Institutions Innovation and bet365 live casino Education Working Committee，Master’s and Ph.D. thesis review expert from the Ministry of Education，European Economics Branch of China European Society、Director of China European Studies Association。Host or participate in national level、Provincial and ministerial level、More than 30 major international cooperation projects and major domestic horizontal topics；In "Managing the World"、"Economics Trends"、《Academic Monthly》、Published more than 80 academic papers in SCI or CSSCI core journals such as "People's Daily" (Theoretical Edition)；Presided over 5 key educational reform projects of Northwest University，Presiding over 1 project of the Ministry of Education’s “New Liberal Arts Research and Reform Practice Project” in 2021 (national level)，Presiding over 1 "Comparative Research Project on Chinese and Foreign Textbooks" by the Department of Higher Education of the Ministry of Education in 2022 (provincial and ministerial level)；Compiled and published "Small and Medium Enterprise bet365 live casino and Management"、18 monographs and textbooks such as "Enterprise Economics" (10 books written by me alone or the first author)；"New Thinking and New Practices in Innovation and bet365 live casino" (Chinese University MOOC) course leader and speaker，Recognized as a provincial “first-class undergraduate” course in 2021，Accepted as a provincial “excellent” course in 2022，Recommended by the provincial level to participate in the national "first-class undergraduate" course in 2024。
The School of Innovation and Entrepreneurship held an academic lecture on "Design and Research Trends of bet365 live casino Entrepreneurship Teaching Content with Specialization and Integration"
Professor Gu Ying from the School of Economics and Management of Northwest University was invited to give a bet365 live casino
Deputy Secretary of the School Party Committee、Vice Principal、Dean Zhang Heng of the School of Innovation and bet365 live casino made a concluding speech
