November 11,The visual communication major of the School of Art and Design held an academic lecture titled "bet365 casino games and Brands"。Associate Professor Yang Hong of Shaanxi Normal University serves as the lecturer。Some teachers and first-year students in the Department of Visual Communication、Representatives of sophomore students participated。Deputy Director of the Department of Visual Communication hosted by Li Baonan。
Lecture in progress,Yang Hong gave everyone an in-depth analysis of the visual aspects、hearing to touch,How multi-dimensional sensory experience helps corporate brand building,In-depth analysis of how sensory experience plays a key role in branding,Explore the cutting-edge concepts of brand experience marketing。She pointed out,In this era of information explosion,Traditional brand building methods are no longer able to meet the growing needs of consumers,Brand needs to be visual、Hearing、Smell、A comprehensive experience of multiple bet365 casino games such as touch creates a deep link with consumers。
She listed many familiar bet365 casino games,Vividly explains how to use vision、Hearing to convey the authenticity and cultural quality of the brand,Let the audience resonate;Special emphasis on “brand is experience,The view that experience is brand”。She thinks,Successful bet365 casino games often provide unique full-sensory experiences,This experience goes beyond a single product feature,Constitutes the core of brand culture,Become an effective means to establish emotional connection with consumers。She proposed,Brand building is a constant interaction、The process of joint construction,Companies should learn to start from the perspective of consumers,Focus on all the touch points they have in the decision-making process,Including but not limited to online and offline communication platforms、Social media sharing、Customer service experience and other scenarios,Through multiple angles、Continuously optimize the brand image in a three-dimensional way。Yang Hong also shared some actual cases of internationally renowned bet365 casino games successfully creating brand stories through sensory design,To deepen everyone’s understanding。
The bet365 casino games provides students with valuable opportunities to share knowledge and exchange experiences。After the bet365 casino games,Students interacted with the speaker,And said that this wonderful bet365 casino games has benefited everyone a lot。
Introduction to the speaker bet365 casino games
Dean of the Department of Visual Communication, Academy of Fine Arts, Shaanxi Normal University,Mainly engaged in design bet365 casino games、Teaching in subject teaching and other aspects、Scientific research work。Serves as a member of the Design bet365 casino games Committee of Shaanxi Artists Association、Director of the Design Department of Guangcai Community Health Care Development Center and judge of the "I Spoke a Brand for Shaanxi" competition and other important social positions。
The School of Art and Design launches a professional academic lecture on "bet365 casino games and Brands"
Associate Professor Yang Hong from bet365 casino games serves as the lecturer