Every step forward in bet365 Casino innovation，We need to take the next step to arm ourselves with theory。At the educational work conference on studying and implementing Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era，General Secretary Xi Jinping emphasized，Insist on using intra-party education to guide and drive the learning of the whole society，Let the Party’s innovative theories “fly into the homes of ordinary people”。Promote the Party’s innovative theories to “fly into the homes of ordinary people”，It is the proper meaning of the theme of adapting Marxism to the times and adapting it to China，It is also an inevitable requirement to consolidate the common ideological foundation of the unity and struggle of the whole party and the people of all ethnic groups，It is the unshirkable duty and mission of the publicity, ideological and cultural front in the new era and new journey。
Put a clear-cut political stance throughout bet365 Casino and propaganda work
A clear-cut stance on politics is a distinctive feature of a Marxist party，It is the consistent political advantage of the Communist Party of China。Only by adhering to a clear-cut stand and talking about politics，Only in this way can we ensure that we can promote the party’s innovative theories to “fly into the homes of ordinary people” while adhering to the correct political direction，Follow the party’s pace of bet365 Casino innovation，Do not deviate from the fundamental mission and task of publicizing ideological and cultural work under the new situation，Form the outline of the outline、The resultant force from up to down。
A clear-cut political stance runs through theoretical propaganda and propaganda work，That is, regardless of publicity and propaganda goals、Content settings，Still on the way、Selection of method，We must always maintain a high degree of unity with the Party Central Committee with Comrade Xi Jinping as the core，Adhere to the resolute response advocated by the Party Central Committee、Resolutely comply with the decision of the Party Central Committee、We will not do anything prohibited by the Party Central Committee；It is to have "the great one in the country" in mind，Obey and serve the party’s political line，Promptly benchmark all specific work bet365 Casino and propaganda with the party’s theory, line, principles and policies、Calibration deviation；We must insist on party control of propaganda、Party governs ideology，Always focus on the mission, tasks and central link of the party’s propaganda, ideological and cultural work，Insist on arming the whole party with Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era、Work hard to educate the people，Work hard to continuously improve the quality and level of work。
Use problem orientation to drive innovation in bet365 Casino content
Questions are the voice of the times。We must adhere to problem orientation as an important stance, viewpoint, and method throughout Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era，It is the inexhaustible driving force that drives the innovation bet365 Casino content，Is the essential requirement to promote the party’s innovative theory to “fly into the homes of ordinary people”。We must consider the people，Taking practice as a reflection，Based on what the masses think and feel、Watch what you are anxious about，Facing the problem，Facing the problem，Solve the problem，Ensure that “ordinary people” want to hear the party’s innovative theories、Want to listen、Can listen。
Facing the problem squarely is the basic prerequisite for adhering to problem orientation。This requires us to carry out bet365 Casino and propaganda work，We must be guided by the Marxist scientific worldview，Establish problem awareness，Acknowledge the objective existence and ubiquity of the problem，Do not deny the problem、Do not avoid questions。Be good at finding problems，Focus on new problems encountered in practice、Deep-seated problems existing in reform, development and stability、The people’s urgent, difficult and anxious issues、Major issues in the changing international situation、Outstanding issues facing party building，Further focus on what the grassroots think、What the masses feel、What the people hope for，Response to people’s concerns，Concrete “national events” into “small things around you” for the people，Using people’s “little things around them” to see into “national events”。
Facing problems head-on is the key to adhering to problem orientation。This requires us to carry out theoretical propaganda and propaganda work，We must respond to the masses’ concerns with thorough theoretical analysis；Preaching point of view、Example、The conclusion must withstand the public’s various “why” and “how” questions。We must constantly polish the theoretical nature bet365 Casino，Treat science with a scientific attitude、Pursue the truth with the spirit of truth，Persist in persuading the masses with thorough ideological theory、Guide the masses with the powerful power of truth，Explain the scientific connotation of the party’s innovation theory，Explain the ins and outs of Marxism in China’s modern times，Tell the little stories involved in each big principle，Tell the big truth behind every little story，Provide a targeted and convincing innovative interpretation of the party’s innovative theory。
Solving ideological problems is the fundamental purpose bet365 Casino and propaganda。This requires us to carry out theoretical propaganda and propaganda work，We must seize the blind spots in the existing concepts of party members，Make the party’s innovation theory as complete as possible、Systematic delivery to the masses of party members，Avoid misunderstandings caused by “not knowing” and “not understanding”。Seize the ideological doubts of party members and the masses，Use thorough theories to answer people’s questions，Eliminate ideological confusion、Concerns。Seize the difficulties in the learning and understanding process of party members and masses，Connect theory with practice from multiple perspectives、Explain it from multiple aspects。Seize the hot spots that party members and the masses care about，In its formation、Use the party’s innovative theory to guide and explain in a timely manner in the process of dissemination and influence，Make the ideological concepts of party members and the masses more unified。
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Leading innovation in the form bet365 Casino through popularization，Is the basic way to promote the party’s innovative theory to “fly into the homes of ordinary people”。We must grasp the pulse of the times、Close to people’s preferences，Diversified integration bet365 Casino and propaganda genres、The vividness and richness of words、Actively explore various aspects of media collaboration，Ensure that “ordinary people” like to listen to the party’s innovative theories、LeTing、It’s exciting to hear。
Actively explore the diversification bet365 Casino genres。Use the "teaching style" theory to preach the ancient and modern、Comprehensive system、The advantage of whipping inside，Put the facts clearly、Explain the truth clearly；Use the "narrative style" of people's propaganda and use people around you to talk about things around you、Seeing the big from the small、Advantage of emotional people，Use small topics to carry big themes、Carry the feelings of family and country with short stories；Use "performing style" literary and artistic propaganda to integrate theory into matters、Being in harmony with the scenery、Scenario blend、The advantage of strong appeal，Use the power of art to resonate。On the basis of adhering to "speaking" as the center，Actively explore the mutual reference and integration of multiple genres，Carefully designed theoretical micro-preaching、Preaching styles such as theory + common people + literary and artistic characteristics preaching，Create a product more in line with public taste、Innovative genre bet365 Casino that adapts to people’s preferences，Promote the blooming of various forms of propaganda works、Thriving。
Words are a direct reflection of thoughts and feelings，Carrying the ideological connotation and emotional attitude bet365 Casino。General Secretary Xi Jinping is very good at using vivid words to explain profound truths，For example, "Lucid waters and lush mountains are mountains of gold and silver" and "Country and mountains are the people，The people are the country” etc.。We must always be ideologically and emotionally integrated with the people，Actively learn and use the language of the masses，Transform abstract and difficult theoretical discourse into down-to-earth knowledge、Steaming、Lively people’s words，Make theoretical propaganda and propaganda closer to the people in expression、Vivid and perceptible、Colorful、Easy to understand。Special attention is paid to identifying and discovering the ideological connotations of the party’s innovative theories from the popular online slang that can accurately express the party’s ideas，Newspeak of the times that can intuitively and profoundly reflect the people’s life experience and ideological insights。The masses love to see and hear this、Healthy Upward、Touch thoughts、Words that go straight to the heart，Better build a bridge between the party’s innovative theories and “ordinary people’s homes”。
Actively explore innovations in the communication channels and presentation methods bet365 Casino，Continuously build a comprehensive structure、Multiple levels、Three-dimensionalization、Collaborative media communication pattern。General Secretary Xi Jinping emphasized，“We must scientifically understand the laws of network communication，Improving the level of network utilization and management，Make the Internet, the biggest variable, the biggest increment in career development”。We must use technological innovation to force content innovation，Increase the production and dissemination of high-quality original content from Fusion Media，Improve the appeal bet365 Casino to the masses。Promote aerial classroom、Cloud lectures and other normalization、Long-lasting，Realize where the audience is、Preach wherever you go，Improve the accessibility and convenience bet365 Casino to the masses。We must be committed to innovation and create a new highland for online publicity，To cluster、Brand development amplifies the volume、Attract traffic、Gather positive energy，Improve the influence bet365 Casino and propaganda on the masses、Leadership。
persistently and deeply grasp the rules of theoretical publicity and bet365 Casino work
Promote the Party’s innovative theories to “fly into the homes of ordinary people”，Is an important link in doing a good job in promoting ideological and cultural work under the new situation，It is the “last mile” for the party’s innovative theoretical arm to go deep and solid at the grassroots level。We must pay attention to practical exploration，Talk about politics with a clear-cut stand，Problem-driven content innovation，Leading form innovation through popularization，We must also pay attention to the sublimation of experience，persistently and deeply grasp the rules of theoretical publicity and bet365 Casino work。
Adhere to the unity of theoretical research and interpretation with publicity and education。Do a good job in research and interpretation of the party’s innovative theory from the perspective of philosophy and social sciences，It is to do a good job in theoretical publicity and propaganda、An important foundation for promoting the party’s innovative theory to “fly into the homes of ordinary people”。We must speed up the construction of philosophy and social sciences with Chinese characteristics，Continuously promote knowledge innovation、Theoretical Innovation、Method innovation，Strengthen the transformation of academic research results，Further explore and construct theoretical research, interpretation, and cooperation with publicity and education、Mutual supporting work pattern，Promote the further integration of theoretical research and interpretation work in philosophy and social sciences with the party’s innovative bet365 Casino work。
Adhere to the unity of theoretical needs and practical creation。Do a good job in theoretical publicity and bet365 Casino、Promote the Party’s innovative theories to “fly into the homes of ordinary people”，Fundamentally speaking, it is to satisfy the people and arm their minds with the party’s innovative theories、Guide to practice、The need to drive work。The vivid practice of the people and the material and spiritual wealth they create，It is itself the source of living water for our party to continuously promote theoretical innovation and creation。We must aim at the theoretical needs of the masses in a targeted manner，We must also respect the dominant position and pioneering spirit of the people；We must pay attention to what kind of theory is needed for grassroots practice in the new era and new journey、How do the people, as the subject of practice, accept theory、How the Party’s innovative theory takes root and promotes practice，We must also pay attention to the vivid practice of grassroots people in the formation of culture、Vivid creations in terms of sublimation of spiritual beliefs and accumulation of entrepreneurial experience。
Insist on learning, thinking and application、Unity of knowledge, belief and action。Do a good job in theoretical publicity and bet365 Casino、Promote the Party’s innovative theories to “fly into the homes of ordinary people”，It is necessary to promote the study of the party’s innovative theory as the basic task，Widely spread the theoretical achievements of Marxism in China’s modern times on the land of China。Leading with value、Concentrate the heart and cast the soul as the goal，Effectively guide the broad masses of party members, cadres and the masses to strengthen their belief in Marxism、Faith in socialism with Chinese characteristics、Confidence in realizing the Chinese Dream of the great rejuvenation of the Chinese nation。Based on promoting practice，Ensure that the effectiveness of bet365 Casino is reflected in the actions of party members, cadres and the masses to resolutely implement the decisions and arrangements of the Party Central Committee。
(Author: Liu Feiying，Special researcher at the Beijing Research Center for Xi Jinping Thought on Socialism bet365 Casino for a New Era、Assistant Researcher of Beijing Academy of Social Sciences)
